My boyfriend is going to be so excited about this national food holiday 😀 Who even would realize that fluffernutters would get their own special day on the food holiday calendar? Although I knew what they were (with a name like “fluffernutter” it’s tough to not know), I actually never tried one of these amazing sandwiches until I met my boyfriend, who introduced me to the creamy sugar rush that is white bread, peanut butter, and marshmallow “fluff” all mixed together. The Fluffernutter sandwich originated in 1918 as a marketing tool for Amory and Emma Curtis’s new invention, marshmallow creme. They sold the product in 1920, and it was subsequently named Marshmallow Fluff–and the idea of sticking it with peanut butter in a sandwich endured. It’s been a popular sandwich among the sugar-seekers in New England ever since, and it’s since become a national phenomenon. It’s not gourmet, it’s not for locavores or organics or microbiotic vegans; it’s the complete antithesis of every nutritious and ethically-conscious food movement that’s around right now…and it’s still beloved by so many. How can you not love the simple, wholesome, totally-bad-for-you goodness of a fluffernutter?
You wouldn’t think such a food that’s meant for homemade, guilty indulgences would find itself on the menu of one of New York’s hottest food spots, but you’d be wrong–on two accounts. First of all, satisfy your childhood nostalgia over fluffernutters at the one-stop shop for all peanut butter-related goodies, Peanut Butter & Co. Apart from being the best place to get homemade, mostly-vegan (except for the honey flavor!), super high-quality peanut butter in the city, Peanut Butter & Co. allows you to try before you buy–in the form of eat-in peanut butter treats that remind you of childhood. Ants on a log, peanut butter cookies, and peanutt-y milkshakes await you at this peanut paradise, as well as a wide selection of peanut butter sandwiches, both homestyle and gourmet. Fluffernutters are high on the menu here, and, just like all of their peanut butter, the marshmallow creme is made in-house for an extra special treat. Each sandwich also comes with a bag of potato chips and carrot sticks, just like the lunch platters you had as a kid (when your mom called you inside from a day of play for some lunch!) Wash all that fluffernutter goodness down with a glass of milk–Peanut Butter & Co.’s got regular dairy milk and soy, with chocolate or strawberry syrup if you so please–or go full New York and order an egg cream, the perfect complement to a fluffernutter, in my opinion.
Peanut Butter & Co.
240 Sullivan St (between Bleecker St & 3rd St)
“This New York favorite takes PB&J out of your lunchbox and onto the restaurant table. Peanut Butter and Co. is a one-of-a-kind sandwich paradise, offering every peanut butter concoction under the sun. They have fluffernutters (peanut butter and marshmallow fluff), peanut butter and chocolate, peanut butter and bananas, peanut butter BLTs (PBBLTs), peanut butter clubs, Ants on a Log and peanut butter milkshakes, just to name a few. Never forgetting their lunchbox roots, they’ll do something only your mom would do for you — they’ll cut off the crusts.”–The Travel Channel
“The Fluffernutter was like dessert, filled with Peanut Butter and Company’s own Fluff. We loved this sandwich as well, but it would definitely be difficult to eat the whole thing. The Fluffernutter is very rich!”–Amber Hayes
Some reviews from Yelp.com:
“The other I can’t resist? The Fluffernutter sandwich. Really. This brings me back to that days when I ate these as a kid. It’s a sugary overload of peanut butter and Marshmallow Fluff. I don’t care if it’s a diabetic shock in waiting – if it’s put in front of me it has no chance of survival. “–Phil H.
“And by far, the most unhealthy, most delicious thing I have used this PB for is *wait for it, wait for it* fluffernutter sandwiches! I combine White Chocolate Wonderful PB with *gasp* white bread & *double gasp* “jet puffed” marshmallow cream (I know, it’s too naughty & incredible to even fathom) & eat an entire meal’s worth of calories in one little sandwich.”–Fancypants X.
You’d give a homey, themed restaurant like Peanut Butter & Co. a pass when you see they have something as simple as the fluffernutter sandwich on their menu, but it’s quite a different story when it comes to higher-end restaurants who serve, y’know, actual food. (Not that peanut butter isn’t a real food! But man can’t live on PB&Js alone.) You’d never expect to find a fluffernutter on a menu at a New American bistro or a wine lounge…but this is New York, and us New Yorkers know that you can find anything to eat, so long as someone’s buying. Would you ever think about pairing the super sweetness of marshmallow fluff and the creaminess of peanut butter with…foie gras!?!?! Believe it or not, the ABV Wine Bar has done just that. They’ve made headlines and made waves in the culinary community for the thought alone of mixing the smooth, velvety, expensive high-end spread with the basest of sandwiches. But the saltiness and savory taste of the foie gras makes a great complement to the sweet sandwich, which is served on the dessert menu. And, in true fluffernutter fashion, the bread that’s used is Wonder white–because with a foie gras fluffernutter, you’ve got to keep tradition where you can find it. The dish itself gets mixed reviews, but the concept of the sandwich–and the balls behind chef Corey Cova to actually do it and stake his career on such gambles–always gets acclaim. At $17 per order, it makes the pricey fluffernutter at Peanut Butter & Co. look cheap, but it’s definitely a dish to put on the culinary bucket list, if only to say that you’ve tried it.
ABV Wine Bar
1504 Lexington Ave (between 98th St & 97th St)
“Chef Corey Cova, who previously cooked at neighborhood favorite Earl’s Beer & Cheese, is all about combining high- and low-brow ingredients – among his signature dishes is a Foie Gras Fluffernutter Sandwich on Wonder Bread ($17). Great attention was also paid to creating dishes that pair well with wine and beer.”–AM New York
“ABV’s take on comfort food is less reinvention than merry spree, artisanal ingredients and avant-garde technique in service of the munchies. Thus the foie gras, instead of elevating the fluffernutter, lets its hair down, and learns to live like common people. It is suddenly approachable. Too bad its fling with marshmallow fluff is going nowhere: one sweet kiss, and then it’s all synthetic afterburn.”–The New York Times
“ABV is one of the more pleasant suprises we’ve dined in lately. Granted, we had zero expectations coming in, but those tend to be the most exciting finds. The menu of medium sized plates are built to share with friends while you drink, and while we hate sharing, we do like drinking and eating, so we’ll take it. Don’t sleep on the ridiculous, yet delicious foie gras fluffernutter, or the pork belly and egg topped pocket burger.”–Immaculate Infatuation
Some reviews from Yelp.com:
“Oh, foie gras fluffernutter. Your fluff, your peanut butter, your foie, delectable sauce all combined into a psychedelic experience. A heavenly psychedelic experience. No, I’m not high. At least not on drugs. I may be high off ABV. A week after and I’m still thinking about how it coated my tongue. How anything can ever taste this good. Fatty, salty, sweet.”–Elsie W.
“Now, on to the Foie Gras Fluffernutter…. The dish is described as foie gras with wonder bread, hazelnut crumble, sour apple. The idea is super creative and playful, the presentation was fun, and the foie itself was delicious. The accompaniments, though, were so sweet it was almost sickening. I love the idea of contrasting foie and something sweet, but putting it on top of uber sweet marshmallow, sugar-coated toast, AND really sweet peanut butter was just too much. It would have been more successful, I think, if they’d left the extra sugar off the toast, and added another salty component (perhaps the peanut butter?) and included more of the tangy apple gel.”–Sara B.
Make sure you check out the updated NYC Food Holidays Map to find this most recent holiday!